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Skills applied

Strategy, Concept Development, Product Design, UI Design, Prototyping.

The brief.

You’re asked to design some materials for a mobile app to be run on smartphones only. Here some information on the app itself:

The app is for listening to and learning about classical music.
The app monetizes through subscriptions. Some of the content and features are free for all users, while some are reserved to subscribers.

The target customers are the newbie with curiosity for the topic, but that so far has lacked a convenient opportunity to educate themselves on it; and the long-standing aficionado that’s looking for a high-quality, comprehensive library of classical music and related content to enjoy on the go.

There are four sections: ​Discover​ (here users are recommended content), ​Search​ (here they can search for content), ​Learn​ (this is where users can follow an educational track and test their knowledge), and ​Profile​ (this includes their history of content consumption, their favorites, their achievements, and some settings).

The main navigation between sections may happen through a tab bar UI, or whatever other system of your liking.