My name is Paolo Todde, an Italian Designer based in the Uk.
I have a passion for visual communication and love creating for web, mobile devices along with designing for print.
I love creating and building well crafted and user friendly interfaces, mixing creativity and the latest technologies. I am a keen learner constantly seeking new skills, very interested in discovering new technologies and better ways of implementing my techniques.
Also have a big passion for illustration and artwok in digital medium, using Photoshop.
Some of my work was featured in the Adobe Photoshop 25th Anniversary Collection
And several Inteview features such as:
Interview feature for ContructedBy.com
Interview feature for Photoshop Tutorials
Feature in the online magazine Practical Photoshop (issue 47)


  • Design
  • Communication
  • Learning
  • Planning
  • Organization
  • Problem Solving


  • Photoshop
  • Sketch
  • Illustrator
  • InDesign
  • Wordpress
  • Html5
  • CSS3
  • Sass
  • Jade
  • Javascript (beginner level)

My Design Strategy.

“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.”Albert Einstein said.
Every project presents a new challenge with its own peculiarities and attributes. The process to solve the problem will let me understand the chalenge and provide the best solution.

#1 Discovery

Start familiarizing with the customer and getting to know the area of operations and ecosystem of their business. Establishing general guidelines; framing all the aspects that define the need for an extra value.

#2 Define the Goal.

Define the expectation, what do we need to accomplish?
What does it need to communicate?
Who is the target user?

#3 Define directions

Establishing the relevent possibilities and the appropriate design routes to take in order to focus the effort and avoid time wasting.

#4 Strategy.

Keep my projects on track.
Learn how controlling the strategy process increases efficiency and client satisfaction.

#5 Start sketching.

After I have become familiar with the very soul of the project I can finally grab my pencil and paper to start sketching.


Thank you for visiting.

If you would like more info, want to start a collaboration or just want to say hello,
don't hesitate to contact me.

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