My name is Paolo Todde, an Italian Designer based in the Uk.
I have a passion for visual communication and love creating for web, mobile devices along with designing for print.
I love creating and building well crafted and user friendly interfaces, mixing creativity and the latest technologies. I am a keen learner constantly seeking new skills, very interested in discovering new technologies and better ways of implementing my techniques.
Also have a big passion for illustration and artwok in digital medium, using Photoshop.
Some of my work was featured in the Adobe Photoshop 25th Anniversary Collection
And several Inteview features such as:
Interview feature for ContructedBy.com
Interview feature for Photoshop Tutorials
Feature in the online magazine Practical Photoshop (issue 47)
My Design Strategy.
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,”
Albert Einstein said.
Every project is a new challenge with its own peculiarities and attributes. However the process to solve the problem will let me understand the customer and provide the best solution.
Start familiarizing with the customer and getting to know the area of operations and ecosystem of their business. Establishing general guidelines; framing all the aspects that define the need for an extra value.
#2 Define the Goal.
Define the expectation, what do we need to accomplish?
What does it need to communicate?
Who is the target user?
#3 Define directions
Establishing the relevent possibilities and the appropriate design routes to take in order to focus the effort and avoid time wasting.
Keep my projects on track.
Learn how controlling the strategy process increases efficiency and client satisfaction.
#5 Start sketching.
After I have become familiar with the very soul of the project I can finally grab my pencil and paper to start sketching.